Memzy began with the challenge of creating a brand identity for a new kind of social app — one that felt more like remembering than scrolling. Together with the founders, we defined the foundation of the brand i.e. its purpose, mission, and vision and the aim of the app was made clear — to build a “secured digital space where events are celebrated and remembered, together“.
From this emerged a vision of connection — a platform where every shared moment becomes a collective memory, alive and emotional. The identity grew from that idea — designing not just how Memzy looks, but how it feels — a space where technology meets tenderness, and moments quietly turn into memories.
Memzy was created for Gen Z with South East Asian roots, living across the UK, Europe, and the USA — a generation for whom memories are bridges between people and places. I wanted the brand to feel like them: warm, expressive, and quietly global. To begin, I built a moodboard — not just to design, but to sense the brand’s pulse. Through color and imagery, the first traces of Memzy’s identity began to take shape.
The Shape of a Name
Memzy was a neologistic hybrid — born from memory and emoji — a name that sounded both new and strangely familiar, like something shaped by feeling rather than language. Because it was an unfamiliar word, I wanted the logo to make it feel closer — to help people remember it, almost like a gentle echo of the name itself. That’s why I chose to go for an alphabet logo — something simple, direct, and human.
The letter m felt like the heart of the word — the strongest sound, the first breath of its rhythm. So, I began with the letter m from a simple typeface — soft, curved, and quietly joyful. From these simple curves, the logo started to breathe — smiling back, holding emotion, and slowly finding its own voice.
The Two Souls of Memzy
That’s where Me & Mo appeared — the two characters who became the emotional anchors of the brand.
Me (pronunced as ‘Meh’), the keeper of memories — calm, observant, steady.
Mo (pronunced as ‘Mho’), the lover of moments — vibrant, playful, ever-curious.
Together, Me & Mo gave Memzy its language. They could smile in a notification, peek through a loading screen, or animate during an event — turning identity into interaction, logo into living form.
Me & Mo brought their own vibe — vibrant, dynamic, and full of life. To match that energy, I created the Urban Neon palette — colors that pulse and glow like a city after rain. Electric Cyan (#00BFFF) and Hot Magenta (#FF1493) capture that luminous heartbeat, while Soft Slate (#B0BEC5) and Misty Blue (#A3B3C2) soften the intensity, letting the palette breathe. Bright pops of Fluorescent Lime (#C6FF00) and Vibrant Orange (#FF6F00) add sparks of motion and surprise. Together, Urban Neon isn’t just a palette — it’s the atmosphere that brings Me & Mo’s world to life.
I imagined them not as mascots but as presences — gentle personalities who could live across motion, sound, and interaction. Their relationship became a visual metaphor: Me tilting toward Mo, as if in a shared selfie — that tiny, unspoken pause before the camera clicks. A small frame encircles them, and another slides behind, echoing a stack of captured memories — the layering of time itself.
Words That Move Like Moments
I wanted the words to feel like they were being said — not printed. Sniglet felt right for that. It’s rounded, playful, and quietly confident, with curves that carry warmth and friendliness — just like Memzy itself, built on connection, ease, and the joy of shared moments. Keeping everything in lowercase made it feel more natural, more like the way we actually talk to each other. And when it moves — whether on screen or in motion — it keeps that same gentle, thoughtful rhythm, alive and full of feeling.
And finally, motion — the subtlest layer of all. Me & Mo could blink, lean, nod — gestures small enough to feel human. These little breaths of movement gave the brand its pulse — as if memory itself was quietly alive, moving just beneath the surface.
Reflection
Designing Memzy was never about making a brand. It was about giving form to a feeling — that fragile space between the real and the remembered. Each decision, from the curve of a letter to the tint of a color, was a way of sensing what quietly connects us — those small, invisible exchanges that make memory human.
In the end, Memzy became less a logo and more a living identity — one that moves like memory does: softly, persistently, and always in motion.
