Identity

Developed a luxury hospitality identity and experience system for SpringHill, a hilltop resort in Sikkim. Inspired by natural spring water and landscape, the project translated place into a scalable brand ecosystem spanning logo design, visual language, signage, website, and experiential storytelling.

Memzy reimagined social interaction as shared memory rather than passive content consumption. Through a behaviour-driven brand and experience system, the project combined identity, character design, motion, and interaction to create an emotionally intelligent digital platform where moments feel personal, relational, and alive—transforming interface into a living experience of connection and remembrance.