Journal of a creative explorer
Developed a luxury hospitality identity and experience system for SpringHill, a hilltop resort in Sikkim. Inspired by natural spring water and landscape, the project translated place into a scalable brand ecosystem spanning logo design, visual language, signage, website, and experiential storytelling.
Memzy reimagined social interaction as shared memory rather than passive content consumption. Through a behaviour-driven brand and experience system, the project combined identity, character design, motion, and interaction to create an emotionally intelligent digital platform where moments feel personal, relational, and alive—transforming interface into a living experience of connection and remembrance.
An AI-driven visual interpretation project translating thirty introspective essays into a cohesive ink-wash-inspired visual system. By training Generative AI on analogue artistic techniques and compositional behaviours, the project explored hybrid creative workflows that combine human sensitivity with machine-accelerated production, enabling stylistic consistency, scalability, and deeper literary engagement.
A creative systems and experiential design strategy developed for Anupam Roy’s album The Trip of the Invisible Ferris Wheel, translating its cyclical sonic identity into a scalable visual ecosystem spanning album artwork, motion graphics, immersive spatial installation, and exhibition experiences through hybrid creative workflows, analogue aesthetics, and generative exploration.